Propel Revenue Partners was founded to help startup, emerging, and established multifamily technology companies navigate one of their biggest challenges: turning a great product into a scalable, revenue-generating business.

Built on more than 20 years of sales, business development, and revenue leadership experience, Propel brings firsthand knowledge of how multifamily companies evaluate technology, make purchasing decisions, and establish long-term partnerships.

Our experience spans industry leaders including Yardi, RealPage, Parcel Pending by Quadient, MRI Software, Landing, and Entrata, along with working with startups and emerging technology companies navigating market entry, customer acquisition, and revenue growth.

Experience backed by results

Throughout his career, Propel’s founder, Kevin Cleveland, has:

• Led multifamily sales organizations with annual quota responsibilities of up to $28 million, overseeing more than 20+ sales professionals and multiple front line sales managers.

• Increased annual new bookings by approximately $10.8 million, growing annual contract value to more than $20 million at RealPage.

• Managed global strategic client relationships with MRI representing more than $20 million in annual recurring revenue across North America, Europe, the Middle East, and Asia-Pacific.

• Worked with startups and emerging technology companies to evaluate market opportunities, identify ideal customers, refine sales positioning, and develop practical approaches to entering and growing within multifamily.

• Developed sales go-to-market strategies, territories, compensation structures, strategic account plans, and revenue growth initiatives.

• Built extensive relationships with multifamily owners, operators, fee managers, investment groups, and executive decision-makers.

Understanding the multifamily buyer

One of Propel’s greatest differentiators is extensive experience selling directly to third-party fee managers, owner-operators, and multifamily ownership and investment groups.

Each operates with different business priorities, financial considerations, organizational structures, and purchasing motivations.

Understanding these differences is critical to developing an effective sales strategy. The same technology solution may deliver value to all three groups, but the business case, messaging, decision-makers, and sales approach can be very different.

Propel helps technology companies understand not just who to sell to, but why they buy.

Bringing experience to the companies building what’s next

Today, Propel works alongside founders, executive teams, and private equity investors to help multifamily technology companies strengthen their sales strategies, identify opportunities, build meaningful relationships, and accelerate revenue growth.

Whether it’s a focused strategic project, a comprehensive Sales GTM Assessment, or ongoing fractional sales leadership and business development, Propel provides practical, hands-on support tailored to each company’s priorities.

We recognize that not every challenge requires a large engagement. Sometimes the greatest value comes from a conversation, a connection, or a different perspective.

We don’t just advise from the sidelines. We help build the path forward.